Acta Universitatis Danubius. Communicatio, Vol 11, No 1 (2017)

Abstract

In this paper is addressed the new media status, which is created in the digital age. Media in the digital age tends to be a business and policy partners, whether for traditional reasons, or because with new digital technology is not known where media is divided from the technology, so where is divided journalism as a profession from the business journalism. Media has become an equal partner with business and politics, but has lost its partnership with the public. Where is leading the journalism this partnership? Theoretical approach in this paper is within the critical cultural school and in which are intended to be detected trends, messages and ideologies of new digital media.