Acta Universitatis Danubius. Communicatio, Vol 1, No 1 (2007)

Managementul relaţiilor publice în administraţia publică din Republica Moldova

Ala Mindicanu

Abstract


The 21st century can be rightfully entitled "the century of communication". Today we could not by no means imagine a society without mobile phones, internet or else anything labeled as communication - as a process. The technical literature in the field defines communication as "the fundamental characteristic of the human being, expressing the universal element, and which is different from communication considered as a set of instruments, i.e. those proper tools, techniques and technologies that simplify and amplify the individual - group -oriented process of communication.


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