Acta Universitatis Danubius. Communicatio, Vol 11, No 2 (2017)

Abstract

     The reason in choosing the theme of the project is based on mass media consumption that proves to be not just a habit or a way of information. The theory of research implies that a large part of the activities of transmitting values, behavior rules and patterns of thought that were predominantly controlled by family, school, community, was taken over by the mass media. It is also presumed that there are significant differences between the normative-value-related knowledge and models provided by the school and those internalized by the media consumption expressed through conflicting relations, necessary for the investigation to propose ameliorative solutions favorable to the sustainable development of the society. From the analysis of the expressed opinions there are trends regarding the influence of the media on the subjects. Although it does not propose to educate, the media responds to needs, according to which the public selects, enters the transmitted messages. Media consumption can create, strengthen opinions, determine behaviors.