Acta Universitatis Danubius. Communicatio, Vol 4, No 1 (2010)

Abstract

In this article, we assume that in the era of globalization where we live in this century, the influence of mass media on the people all around the world produces two effects: firstly, it is an adoption of values and ideas of foreign cultures that are presented by the media and the secondly refers to the attempt to preserve its own traditional values that can be shared with the world, without pretending to be a logical profit. This hypothesis is accompanied by the considerations on the development of media industries, in particular the transition from print to electronic age in which new media elements are in control and generate huge amounts of information, which with the help of the phenomena of globalization they have come to turn our world into a global village where there are
both diversity and unity, and all these elements are promoted through mass communication.