Acta Universitatis Danubius. Communicatio, Vol 4, No 1 (2010)

Fostering a Culture of Innovation in Organizations

Mohammad Reza Noruzi, Jonathan H. Westover

Abstract


In an increasingly turbulent and hyper-competitive globalized economy, organizations must find ways to innovate in order to survive. Organizations need to take a proactive strategic approach to fostering and implementing strategies for greater organizational innovation. The aim of this paper is to explore the features and characteristics of innovative organizations.

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