Acta Universitatis Danubius. Œconomica, Vol 11, No 2 (2015)

Abstract

The online word is becoming every day more and more important for the tourism industry. Through different technologies, it has made the possibility to ease the way people search and decide for their own travel destination, the way they pick their accommodation and their traveling medium. In particular the online social media, as part of the online word, has created new opportunities for interaction and communication between people. Today individuals have the opportunity to share knowledge, opinions and experiences through online communication. Also their impact goes even further by influencing the behavior of other users in the process of buying. This article will be focused on the usage of Facebook social media platform, arranging a content analysis regarding the different social media tools to engage and interact. This will serve as small step in understanding how domestic business and tourism industry are using social platforms to engage more users and increase their business performance.