New Trends in Psychology, Vol 1, No 2 (2019)

Abstract

Between producer, seller and consumer there have been and developed over time,relationships, communication and adaptation to the needs of the consumer society, depending on thefactors determined by the geographical position, financial situation, social and cultural level, religion.Being a constantly developing consumer society, it was necessary to adapt the offer according to thedemands of the market but also according to the degree of development of the competition, imposingthe necessity of the survey among the consumers, measuring the needs and offering viable solutions.The consumer does not have an innate self image, it is formed through adaptation, learning, the desirefor evolution and determining a purpose. The way we choose products will coincide with what we thinkabout us.