Journal of Danubian Studies and Research, Vol 1, No 1 (2011)

Abstract

In a society which is organized according to democratic principles, public institutions
obtain important prerogatives relating to administration of problems concerning public interest.
Communication in governance represents the instrument which follows local institutional politics in
it’s materialization, it makes known for the public the administrative act, it determines the needs and
willing of the community members. The issue of communication in public institutions it is a part of
actual concerns; well known authors argue the importance of communication process, its' quality as
an instrument in achieving goals etc. The scope of this article is to analyze the mode in which the
communication in public local administration evolves. Basic concepts will be reviewed, the
explanation of fundamental processes of communication, networks and channels. The second part of
the article contains a description of communication practices inside the system of local public
administration. The reference framework used for public communication in Republic of Moldova is
presented, methods of implementing communication are described and analyzed, having as a
milestone electoral campaigns for local elections, also a short analyses of web pages that belong to
local public administration authorities as an instrument of institutional communication. The
approached themes tend to relieve the stake and effects of communication inside the system of local
public administration, and also some considerations concerning the specific of communicative
process in public institutions.