Abstract
The unity of Europe, including countries of the Danube region, takes into account a variety
of national cultures. One of the priority tasks of European society development is the mutual enrichment
of intellectual values and at the same time national identity preservation. The article deals with the role
of media-education of the effective cooperation development of ethnic cultures. Media literacy is
analyzed as a precondition for the formation of intercultural competence of student youth from the
Lower Danube Region. The mechanisms of adequate perception formation of cultural differences
through the students’ media-competence education of the Danube region are under analysis.