Journal of Danubian Studies and Research, Vol 3, No 1 (2013)

Abstract

Objectives: The main objective of the paper is to highlight the role of cultural diplomacy for strengthening the international cooperation within the Danube macro-region. Prior Work: Some leading points of view in the field of cultural diplomacy serve as a theoretical background of the paper. In order to prove the theses of the research, existing empirical results are discussed and analyzed. Approach: The research uses interdisciplinary approach to conceptualization of cultural diplomacy and applies the methods of observation and systematic analysis and synthesis. Results: The presented empirical data indicate that some measures and actions are needed in the Danube macro-region in order to enhance the culture-based awareness of its citizens and intensify the intercultural cooperation. The establishment of a University Centre for Cultural Diplomacy in the Danube Region (UCDR) is presented as a possible tool for the achievement of this goal. Implications: The results of the study can be interesting for public authorities and academics. Value: the promotion of the idea for UCDR is the first of its kind.