Abstract
In this paper we are trying to explore possibilities of using online environment,
multiplayer gaming culture and social media networks to engage people in the Danube
Region around social, multi-cultural and environment initiatives. The Danube Region online
community could become a new cultural phenomena, technology mediated, built on human
interactions, common interests and cultural heritage which open space for future humancentered
social and infrastructural design initiatives. We believe that such social media
environment could also be a research playground where people form Danube Region may
express their needs and desires as well as to leave the trace of their behavior, significant for
further Danube Region development.